Positioning & Outreach
How you're described before anyone meets you — the line, the CV, and the reason you applied.
3 topics
Your Two-Line Positioning
A specific, narrow description of what you're good at gets you into processes that a broad one never surfaces in.
core15 minResume and LinkedIn for Senior Roles
One page of outcome-shaped bullets, scanned in under a minute by someone who is looking for a reason to say no.
core18 minWhy This Company
The most-asked and worst-answered question in the loop — it wants a specific reason that couldn't apply to their competitor.
core15 min